Used by US, UK and NATO militaries

Training Thought leaders

Defence supplier with
14-year experience

Commercially mature and financially independent

Established partner of primes and SMEs

Our History

A team that blends deep understanding of the military domain with market leading commercial product engineering experience and defence business leadership.

2003-2013

Foundation and early growth

2013 - Cervus incorporated as a business. Cervus established as a UK-based SME focused on defence training and operational analysis. Early work centred on consultancy and experimentation support. Expansion into simulation and analytics for military performance; initial engagements with UAE GHQ, British Army and NATO partners.

2011-2014

Experimentation Leadership

Led instrumented Live Fire Tactical Training (LFTT) experiments for the British Army, including Platoon Combat Experiment and Battlegroup Effects Study. These projects shaped Cervus' reputation for innovative training analytics. Secured UK Government DASA funding for prototype capability demonstrations.

2015-2019

Development and NATO engagement

Transition from consultancy to product-based solutions begins. Early versions of Hive introduced as a data exploitation platform for training environments. Engagement in NATO CAX forums and multinational exercises, positioning Cervus as a trusted SME partner.

2020-2023

Scaling and Strategic Programmes

Cervus doubles in size; recognised as a veteran-owned, SC-cleared SME. Significant involvement in Training Data Exploitation (TDX) campaigns with Netherlands and UK forces. Integration of Al/ML into analytics for operational readiness. Participation in SERAPIS research tasks for digital deception and synthetic environments.

2024-2025

High-Growth Phase and Product Maturity

Hive evolves into a containerised toolkit with advanced analytics; Xcalibr enhances marksmanship training. Cervus becomes part of the OMNIA consortium for the British Army's CTTP programme, Strategic partnerships with By Light, Leonardo, and NATO initiatives. Marketing emphasises Cervus as a high-growth, product-led company transforming defence training through data-led insight.

Our Board

Our Board, combines Military, Technical, Scientific, and Business experience, represents the company and guides Cervus’ growth and development.

Steve Boughton

Chairman
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Gareth Vaughan

Managing Director
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Alan Roan

Founder
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Paddy Little

Founder
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Chris Baddeley

Founder
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Sarah Sims

Company Secretary
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Our Management Team

The Cervus leadership team combines a distinctive blend of operational experience, technical innovation, and strategic foresight. Their backgrounds span military service, advanced engineering, programme delivery, and people-focused leadership, creating a team that understands both the complexity of defence operations and the demands of modern technology.

Gareth Vaughan

Managing Director
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Sarah Sims

Head of Operations
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Andy Nesling

Head of Products & Engineering
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Phil Craigie

Xcalibr Capability MGR
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Tom Skelding

Land Capability MGR
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Our offices

Cervus is UK-based, with offices in Westbury and Bristol, where our people collaborate with partners around the world. Visit us and meet the team driving innovation and expertise.

Westbury

Bristol

Milestones & Achievements

1+
Years of business
Funded by contract success and no external investment
1+
Successful deliveries globally
Funded by contract success and no external investment
1
Operational partners
Strategic partners in UK, Europe & USA
1%
of the workforce are
veterans and we are and ERS Gold Award business.

Growth in capability & partnerships

International contracts with RNLA, Dstl, British Army, Austrian MOD & USMC and UAE Armed forces.

Cervus Secures Strategic Contract with Canadian Joint Warfare Centre
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A Retrospective – Cervus on Command and Staff Training
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FN Herstal and Cervus Defence & Security Sign Memorandum of Understanding (MoU)
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