This whitepaper originates from our AWE21 archives, offering a snapshot of our thinking from over five years ago. Despite its age, the themes and perspectives it captures remain surprisingly relevant today, reflecting many of the foundational ideas that continue to shape our approach. As we look back, this document serves as a useful reference point for how our views have evolved while still staying true to core principles. If you’re interested in revisiting what our thinking was at the time, click here — and stay tuned, as we’ll be releasing updated insights soon.