The Team

Meet the Cervus Team

At Cervus our people are at the core of all we do; we work inclusively to enhance one another’s superpowers because we know that we achieve more together. Our likeminded diversity drives us to find answers that others haven’t thought of yet. From our newest joiners, to the original founders, all ideas are heard equally – innovation comes from all sources, no matter the experience!

Meet the Cervus Team

At Cervus our people are at the core of all we do; we work inclusively to enhance one another’s superpowers because we know that we achieve more together. Our likeminded diversity drives us to find answers that others haven’t thought of yet. From our newest joiners, to the original founders, all ideas are heard equally – innovation comes from all sources, no matter the experience!

Amanda Coleman

Chief Scientific Officer

Amanda Coleman is the Chief Scientific Officer for Cervus with responsibility for establishing and executing Cervus Scientific Strategy, establishing relationships with academia, businesses and other organisations, and assuring Cervus’ scientific outputs

Prior to joining Cervus, Amanda worked for QinetiQ, leading their consulting and advisory capabilities and developing their International business and previously has over 20 years working for the MoD and Dstl, primarily leading research and analysis for concept and force development.

Amanda enjoys working in a dynamic and creative environment where there is freedom to develop innovative solutions, engage with the end-user and challenge the status quo.  She is passionate about breaking down barriers and overcoming obstacles to achieve excellent outcomes for the front line.

Amanda enjoys running and yoga; and when she is not exercising she enjoys crochet.  She is also a member of a church choir and sings regularly at services.

Chris Rolfs

Chief Technology Officer

Chris Rolfs is the Chief Technology Officer within the company.  He manages the Cervus IT systems, technical coherence within the projects and is an advocate of the Year In Industry Scheme for bringing students into the company.

After completing his degree in Maths, Chris worked for a large defence company where he delivered several large training and experimentation projects using Live, Virtual and Constructive Simulation systems.  These required the development of innovative systems to enable personnel to deliver in austere environments.

He has always had a passion for maths and how it can be applied to real life situations.  Cervus offered the opportunity to make a difference in how data analytics can be applied to military operations and the unique challenges this involves.

Outside of work Chris enjoys DIY projects, the occasional bit of sport and cooking (especially on BBQ/Firepit) for friends and family.

Sarah Sims

Programme Manager

Sarah is the Programme Manager within the Operations Department responsible for resourcing and project monitoring. She is also ensuring the business works within it’s quality management processes and advises on human resource matters.

Before joining Cervus in 2019, Sarah was a Programme Manager at Bristol City Council responsible for developing a city-wide energy investment programme to support the city’s carbon neutrality ambitions. Prior to this, she specialised as a project manager delivering award winning energy efficiency retrofit projects from the public and private sectors.

Sarah was drawn to Cervus by the passionate ambitions of the Directors, the opportunity to contribute to the growth of a small, exciting business and the challenge of working in a completely new sector.

Outside of work, Sarah enjoys the sun and snow and is currently striving to get better at running, tennis and cooking.

Mark Whitehouse

Head of Sales and Marketing

Mark Whitehouse is Cervus’ Head of Sales and Markerting, responsible for Business Development, Branding and Bid Work for the company. He is also heavily involved in the development of the high-level analytics approach and for fusing data sources into meaningful and usable outputs for front-line users.

A recent service-leaver, with nearly 17 years’ experience in the Infantry, operationally experienced in Iraq and Afghanistan, with world-wide Joint Force experience and extensive contribution to Dismounted Close Combat capability development and acquisition.

Mark is driven to ensure that front-line operators are given the best tools they can to meet the incomparable demands of their roles and wants to find ways to speed up and enhance the decision making process for Senior Commanders and Bureaucrats alike.

Mark is involved in Hockey of all sorts mainly playing and umpiring these days and is at his most serene doing anything outdoors, with a special place in his heart for the mountains (walking, climbing or cycling in them).

Bram Vandermeersch

Senior Software Engineer

Bram Vandermeersch is the senior software and systems engineer. His responsibility is to ensure that the systems that are delivered are robust and meet the agreed specification and customer needs.

He has 10 years’ experience in the military synthetic training domain, specialising in distributed simulation approaches.  He has developed simulation solutions which underpin the training delivery capability for high profile programmes delivering essential training.  Before returning to defence he has spent five years in the air traffic management domain where was driving algorithms design, data analytics and associated infrastructure.

Bram joined Cervus because he wanted to be part of the story they are writing, and he feels that his previous experience will contribute to successfully delivering the next level of training analytics.

When he’s not working, he has a passion for technology, is a keen cook and likes keeping active by skiing and cycling.

Luke Vinton

Data Scientist

Luke Vinton is a Data Scientist responsible for gaining more insights and predictions from the Cervus data streams.

Luke is a physicist by training and gained a PhD in particle physics whilst contributing to a neutrino oscillation experiment based in the USA. Since leaving academia, Luke went on to accumulate several years of experience as a Data Scientist working first at the Office for National Statistics and then at User Replay.

These past experiences were pursued due to his desire to tackle challenging data problems. At Cervus there are numerous opportunities to harness data to great effect and he is excited to be part of that.

Luke enjoys 5-aside football, cycling, bouldering, camping and coaxing a small Jack Russel (appropriately named Bruno) to go for walks.

Phil Craigie

Principal Analyst (Lethality)

Phil Craigie is the Principal Analyst (Lethality), working with the end user to develop new products to better capture and analyse training data to enhance combat performance.

After a successful career in the Royal Marines, operating around the globe and in numerous operational environments, Phil worked for 4 years delivering soldier system capability to the British military, specialising in training design and product development through rigorous test and evaluation.

Phil is drawn to Cervus’ passion for providing novel solutions to difficult problems, especially in the training sector. Their use of technology to enhance training output and provide data driven performance indicators will ensure the soldier is prepared for the modern battlefield.

Phil loves the outdoors, be it walking, wild camping or gardening. A mad keen telemarker, taking part in the British Telemark Championships for the last 5 years he is always desperate to ‘free the heel and ski for real’!

Ed Knight

Data Engineer

Ed Knight is a Data Engineer within the company. This role involves transforming large datasets into meaningful outputs.

He graduated from Cardiff University with a first-class degree in Mathematics, Operational Research and Statistics in 2019. Part of the degree involved a year in industry where he was an Assistant Operational Analyst for the Experimentation team within the Land Warfare Centre. After graduating he held a position of Platform Systems Graduate at Dstl.

Ed was drawn to Cervus as the company is full of like-minded, driven people. He relishes the opportunity to explore how data analytics can be used within the defence industry.

Outside of work Ed enjoys rock climbing, exploring outdoors and cooking. He is a keen football fan and has an interest in how data analytics can be used to predict sporting outcomes.

George Went

Junior DevOps Engineer

George Went is a Junior DevOps Engineer, working in the Technology Department on a range of software development projects and is helping us to refine our processes and procedures.

George joined Cervus after a period working at Bournemouth University (where he also gained his undergraduate degree) with experience in working with cloud-based systems, virtualization and DevOps practices and in analysing and breaking down complex concepts into components that can be explained to people and documented effectively.   He also spent a year with IBM as an Intern.

He has a keen interest in making sure that components can be understood by people from different professional backgrounds and very interested in development practices and deployment methods and in ensuring effective communication of complex topics. Cervus’ structure really appealed to him as a result, as it allows him to follow the process of development from idea to prototype to deployment and can see the progress at all stages.

George is a fan of going to the gym, has his own computer science homelab and is also a keen online gamer, preferring small scale co-op games.

Oghenereke 'Reke' Jarikre

Software Engineer

Oghenereke Jarikre is a Software Engineer who provides technical support to projects. She also incorporates her knowledge in Information Security to improve business practices.

Prior to joining Cervus for her year in industry, she has been working towards completing her MSc in Information Security at Royal Holloway. She has already secured a BSc (Hons) in Computing Science from the University of Aberdeen which is helping her settle into her work at Cervus.

While researching for placements, she came across Cervus who were of great interest to her due to the continuous innovation and the obvious connection within the team. She is passionate about technology and is always excited to see the application of technology in real life scenarios.

Oghenereke enjoys cooking, reading novels and occasional sports. She likes listening to music and spending time with her friends and family. She adapts easily to her environment and is always ready to learn new things.

Joshua Dobbins

Junior Data Engineer

Halimah Nadeem

Junior Software Engineer